On Thursday, December 10th we had the honour of taking part in the London Design Summit. Creative Director, Susan Knof led a talk on Design Courage.
Design100 provides a platform of award programs across three continents. They have been created to celebrate that most elusive, yet essential ingredient that lifts our daily labours above the everyday. That ingredient is courage; courage to seek further, aim higher, work harder.
Every design100 award program acknowledges that we live in a marketplace where the quality of our design choices should be a mix of sound, commercial understanding and courageous, relevant design.
It’s why they equally acknowledge and award the important role played by both the creators and those who commissioned the project. Neither can exist without the other.
They celebrate their work and partnerships, opening communication between designers and the marketplace to help provide thought leadership on how design will shape the future.
KNOF design is incredibly grateful to have been allowed the opportunity to take part in this tremendous event and even more pleased to have won GOLD!
See more details on the award winning projects. http://londondesignawards.co.uk/lon15/entry_details.asp?ID=14566&Category_ID=6473
Fenella Kernebone discussing Design Courage with Creative Director, Susan Knof